The Punta Gorda Downtown Merchants Association marketing committee
would like your help!  Please answer this questionnaire. It will help the
marketing committee determine the easiest and most immediate ways to
promote the Downtown merchants.
Most of the questions are on print and internet advertising but other
aspects, ie. public relations, radio and TV advertising, sponsorship, trade
shows etc are addressed as well.  Along the way you will find boxes where
you can elaborate on your answers.  Please do!  Also, at the end of the
questionnaire is a general comment box where you can addresses any
marketing issue you would like.  We welcome all suggestions, comments
and creative ideas!
YOU CAN ANSWER ALL THE
QUESTIONS HERE OR PRINT
THIS FORM AND FAX IT TO:
941-639-3194


Note: You will have to finish
and submit the form in one
session.
* Required Field
Your name:
*
*
 Email:
Company:
*
Job title:
Select one or more
How often do you advertise?   .
Select one or more
Rank the following demographic
markets in order of priority: .
Select one or more
Rank the following geographic
markets in order of priority:
What print media do you advertise in? Please be specific.
What tools do you use to measure the effectiveness of your advertising?  ie, coupons,
follow up calls, etc.
Are there certain events, holidays or themes that are particularly important to your
business?  Examples would be art festivals, Valentine’s day, fishing, etc.  Please
elaborate.
What are your current operating hours.  Would you be willing to expand your hours of
operation if other businesses followed suit.  If so what hours or days?
Do you have a brochure and if so how do you distribute it?  Do you feel it is effective for
you?
How could the association best support your ad campaign?
What percentage of the association’s budget should be spent on Marketing?
How could we make Gallery Walk more effective for you and the association?
Do you have a web site and if so do you feel it is effective?  What is your biggest challenge
with your web site?  If you do not have a web site, what is your biggest barrier to creating
one?
Do you keep customers Email lists?   If so how do you acquire the email addresses.  How
do you use them?
Would you be willing to share you email lists


With the merchant’s association for association sponsored promotions?
ex. Gallery Walk.




With other business members for their own individual promotions?
Besides print media, what other types of media advertising do you do and what is most
effective? (ex. TV, radio)
What other forms of marketing do you do?  Ex. trade shows, chamber events,
sponsorships, etc.  What is most effective for you?  
Would you be interested in participating in collaborative marketing efforts, for example a
chocolate shop partnering with a spa on a web based Valentine's promotion.  If so, list
any ideas you may have.
Remembering that www.puntagordashopping.com is still under development, what
could we do to improve it and what additional features would you like it to have?  Please
also list what categories you would like your business to be listed under.
What steps do you think we should take in marketing our organization to new members?
 What geographic area do you feel our membership should encompass?   List any
potential new members you think we should contact. (Include contact information if you
have it).
"Suggest any countywide events that the Association should participate in to promote
downtown."
General comments. Please tell us anything you think the marketing committee should
know or consider.  If you have specific marketing ideas we would love to have them.
THANK YOU FOR YOUR HARD WORK